Concrete Recommendations for Cutting Through Misinformation During the COVID-19 Pandemic: Keeping up with the demand for new information during this pandemic will require a shift to mass communication strategies. In terms of risk communication, working with journalists is key to fighting misinformation. Building two-way communication bridges between health communicators and local journalists will ensure visibility and trust across professional sectors when communication emergencies happen. This is different from hosting press conferences. It’s about creating real relationships, where public health is the shared goal. Helping journalists debunk misinformation and providing key recommendations will raise the credibility and visibility of public health recommendations to broad audiences.
