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11 agosto 2020

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

Is the COVID magazine subscription bump a short-term trend or a long-term bet? As the world adjusts to life after lockdown, publishers will be looking at which areas of the business to focus on and which to put on ice over the coming months. Is a pivot back to magazine subscriptions a wise idea, or is this a trend which will fade as restrictions ease?